On the web, we try to mimic this process. Regardless of the medium, choosing a canvas is a powerful, creative act: before the first brush stroke, before striking the chisel, the canvas gives the art a dimension and shape, a width and a height, establishing a boundary for the work yet to come. A painter chooses a sheet of paper or fabric to work on a sculptor might select a block of stone from a quarry. In every other creative medium, the artist begins her work by selecting a canvas. In fact, there’s another concept we’ve borrowed, one we might not acknowledge all that often: the canvas ( fig 1.1).
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And since the web is a young medium, it’s only natural to borrow some terms from what we know: graphic design provides us with a rich history that spans centuries, and we’d be remiss not to use its language to help shape our industry.īut our debt to print goes much deeper than language. More foreign one, using them to gradually orient ourselves. Prepare to be spellbound.įig 1.2: The browser window, our true canvas. It’s possible that you won’t even notice the mind-altering powers of Ethan’s words, delivered, as they are, in his lighthearted, entertaining, sometimes downright hilarious style but I guarantee that your work will benefit from the prestidigitation he is about to perform on your neural pathways.Įthan Marcotte is a magician. When you’ve finished reading this book (and that won’t take very long) take note of how you approach your next project. This little beauty operates at a deeper level. If you’re hoping for a collection of tricks and tips for adding a little bit of superficial flair to the websites that you build, then keep looking, my friend.
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But he has done one better than that: he has written the book on responsive web design. He is, of course, the perfect person to write a book on responsive web design. But Ethan united these techniques under a single banner, and in so doing changed the way we think about web design.Įthan has a way with words. The technologies existed already: fluid grids, flexible images, and media queries. When Ethan Marcotte coined the term “responsive web design” he conjured up something special.
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Jesse James Garrett changed the nature of interaction on the web by minting the word “Ajax.” Jeffrey Zeldman gave us the term “web standards” to rally behind. The short history of web design has already shown us the transformative power of language. The word “glamour”- which was originally a synonym for magic or spell-casting- has its origins in the word “grammar.” Of all the capabilities of language, the act of naming is the most magical and powerful of all.